I’ve setup a number of Wordpress blogs in the past few years, and in doing so have learned quite a bit about how to make the process as quick and painless as possible. From the minute you setup Wordpress until you get your very first visitor, these 6 steps will maximize your searchability and ensure the most fulfilling experience for your visitors.
1. Install the All In One SEO Pack plugin.
This is an amazing plugin that will help to make sure that your blog shows up high when people search for keywords relevant to your site. After all, there’s not much point in sharing your thoughts with the world if no one can find them…right?
2. Install the Google XML Sitemaps plugin.
This plugin is essential for maintaining a high-ranking site. It will automatically create a sitemap.xml file whenever you update your blog. Then, it sends that file to Google, Yahoo, and Live search (all automatically!) and ensures that your site comes up near the top in relevant searches.
3. Install the Akismet plugin.
Once your blog starts to get some traffic, it will also get some unwanted traffic from spammers. This plugin will automatically filter out spam comments from your posts/pages- giving you more time to do important things, like drink Mtn Dew. Beware, this can sometimes filter out non-spam comments, so be sure to check it every once in a while.
4. Install the Google Analyticator plugin.
First, you’ll need to create a site at Google Analytics. Then, after installing the plugin, you’ll be able to watch your traffic grow over time. It’s not terribly difficult to throw the analytics code into your footer manually, but using this plugin will ensure that you never accidentally lose that code when you change themes. (A mistake I learned the hard way!)
5. Create content!
…and make it good! You need to give your visitors a reason to come back – again and again.
6. Get a slick theme!
It might seem a little backwards, to choose a theme after you’ve written the content, but here’s my basic theory. After registering your domain and setting up Wordpress, it will take about a week/week and a half before you’re indexed on major search engines. That being the case, I see that week and a half as a window- the time where you can really focus on the meat of your blog to ensure that once you’re finally indexed ALL of your content is indexed. Having 10 blog posts versus 1, for example, will affect your ranking quite a bit.
Having said all that, now it’s time to get that awesome theme! There are some really awesome looking themes available, and many of them are free. I wouldn’t pay for a theme until you’re absolutely certain that none of the free ones will suit your needs.
Here are some links: